The image of a OnePlus One smartwatch is starting to circulate and has got people talking about OnePlus’s “next big thing”. With smartwatches seemingly destined to be the next must have mobile device, it’s not crazy to think that the small startup company may already be setting their eyes to the technological horizon. Below I list what OnePlus needs to do to make this a success.
1) Have Enough
Your invite system for the OnePlus One wasn’t exactly the smartest move and it turned a lot of enthusiasts (myself included) away from your phone. This time around have enough stock on hand to meet demand. Their is nothing more pathetic than watching people flood message boards and forums for an invite to buy a device with their own money.
2) Hardware Consistency
Have better quality control of your devices. The OnePlus One is a great phone plagued by inconsistent display quality. Every watch that comes off the assembly line needs to look and behave like the one next to it, no excuses. If I hold two watches side by side and their is an obvious difference in quality, then let the customer return it for a refund or exchange.
3) Do More than the competition
So far the primary use for a smartwatch is notifications. Think outside the box and be creative. The software on the OnePlus One is top notch. That kind of approach needs to be implemented in a smartwatch. You need to give people a reason to choose your device over another from a more reputable company like LG, Samsung or Motorola.
4) Go Beyond Online
It would be nice to be able to drive to my local electronics store and buy one, but that maybe asking to much of a small company. What’s not asking too much is teaming up with brick and mortars stores to help sell your product. Why not have a watch on display and let people actually play with it? Many items Best Buy sells are not available to purchase from the store, but they can be ordered. My first tablet was an Asus Transformer Prime. My local Best Buy only had the display model at the time, but I was able to play with it before ordering.
5) Be More Civil in Your Ad Campaign
OnePlus had a very aggressive campaign against their bigger and more powerful competitors. The motto “Never Settle” was used to describe OnePlus’s commitment to its users. They kind of missed the mark with the whole display controversy. OnePlus should take a step back and be a bit more humble. Instead of saying you’re better than everyone else, show them. Let us see what you device is capable of. Let your future customers spread the word with actual facts and not just vague promises. No more gimmicks. Don’t ask us to smash our old Rolex’s. Take yourselves more seriously and that will help those of us who didn’t buy into your “Never Settle” campaign reconsider your product.