It’s no doubt that Google’s services are among the best from any software provider. Gmail, maps, search, they’re all unrivaled by their competitors. Owning an Android device, especially a Nexus, gives the user the best experience Google has to offer. With Google Now available on iOS, some have complained that Google should keep its services exclusive to the Android brand.
The argument is rather simple. If you want to compete against Apple, then you need to have features that Apples doesn’t offer. There’s a sound logic to this. Why should the average consumer choose an Android phone over an iPhone if they do the same things? Now I know that Android offers way more to the consumer than iOS, but some of the more marketable features of Android have made their way to iOS.
Remember when Apple ditched Google Maps for their own half baked version? The media uproar was sweet music to an Android fans ears. When it was discovered that Google would be able to release their own app in the App Store, many Android users complained that Google should keep Maps exclusive to Android. The same thing happened when Apple’s YouTube app expired. Many Android users wanted to see Apple users suffer the loss of such an iconic feature.
To be clear though, Google services don’t function as well on iOS as they do on Android. Thanks to iOS’s inability to set default applications, Google Maps can not be launched automatically from the web browser (instead it uses Apple’s default maps application). Google Now suffers even more. It’s missing a few of the notification cards like Boarding Pass, Pedometer and Nearby Events. It also doesn’t have voice activation. The biggest thing missing from Google Now is notifications. The whole purpose of Google Now is to give you information you may want without asking for it. In this, Google Now for iOS falls drastically short.
Back to the original question though, should Google make its services exclusive to Android? The answer is no. If Google has proven anything over the years, it’s that it’s not Apple. Its makes no sense for them to limit who can use their services. Google, like any other company, is in the business of making money. The more money Google makes, the more they can put into R&D for Android and their other products and services. I don’t need to have exclusive features to make myself feel special about my phone, I already know its better.