We’ve seen the ads poking fun at all the big names. They’ve been relentless on their campaign to get the public interested in their idea of an uncompromising phone that delivers on what the more “tech savvy” consumer wants. But can OnePlus One really deliver on its promises on a phone that “Never Settles”?
What do we know?
The answer, not much. What we know is the people behind the OnePlus One are trying to give the consumer a device that’s unbridled by software or hardware limitations that you get with the larger companies like Samsung and Apple.
The price is also said to be under $400 off contract. This would put it in the Nexus 5 and Moto G territory. The more phones available in this price range the better. It will begin to force other smartphone manufacturers to take notice and possibly, however unlikely, lower their prices.
CyanogenMod seems to be partnering up to be the OS of choice for the device. This isn’t the first time we’ve seen CM partner with a manufacturer. Oppo has a similar deal with CM for their N1. The extent of the partnership is unknown. We’re not sure if CM will be the shipped OS or if the OnePlus One will ship with its own OS with CM support available.
The CPU is said to be a 2.3ghz Snapdragon 800. This has some people scratching their heads as to why a company that advertises “Never Settle” wouldn’t use the latest processor available. The answer is simple, it’s not needed. OnePlus One has most likely been working with the S800 for some time and has been tweaking their phone to run as smoothly/efficiently as possible. Anyone who doubts the S800 power needs only to use a Nexus 5 to put your fears at ease.
They are looking for a release date at the end of the 2nd quarter starting in more than 10 countries. It will not be available for Verizon, only AT&T and T-Mobile in the US.
March 9th has been marked on their Google+ page, there has been no word on what new information we’ll be released.
What we don’t know
Rather than go over every aspect of the phone we don’t know, I’ll just list them here
- Screen size
- Build material
- Storage size/expandability
- Battery size
In essence, we know very little about this device, which has only increased its popularity. The OnePlus One has now become the latest Android “Superphone”. I can’t help but feel a bit of déjà vu from the Moto X and Oppo N1 speculation. Both of those phones were supposed to be the device that gave the tech enthusiast everything they wanted, but fell incredibly short.
What’s worse is the ad campaign that is under way. They are attacking already established phone manufacturers without actually showing the public what their device will be offering. It’s a bold strategy. If the phone delivers on the hype, they’ll be considered heroes to those who hate the “establishment”. If the phone fails, they’ll be laughing stocks in the tech community. Forever a punch line to the likes of Apple, Samsung and HTC.
Let me be clear, I want this to be tremendously successful. I want this company to rattle the smartphone world and turn it on its head. The potential here is huge. Every company that came before them with the same level of optimism for a device like this has failed. My hope is the people behind OnePlus One have learned from those mistakes and delivers us a truly remarkable device. A recent Q&A was done on Reddit and can be viewed here.