HTC releases the new One, Samsung releases the Galaxy S5 and the new Galaxy Gear, Google release Android Wear, Oppo is about to release the Find 7 and OnePlus ( company that came out of nowhere) has lit up the tech world with it’s bold claims of “Never Settle”. Did you notice a company that wasn’t included in this list? It’s Apple.
Apple’s mobile division has been suspiciously silent during this years 1st quarter and has focused efforts elsewhere. With almost no news or rumors on future iOS projects, it leaves one to wonder whether or not Apple has something big coming later this year. It’s a given that we can expect updates to their iPhone, iPad Air and iPad Mini, but could something else be coming down the line?
For the past two years now we have been hearing rumors of an “iWatch” and have yet to see anything concrete from Apple on whether they will even venture into this territory. The only proof that we have is that Apple filed for copyright for the name “iWatch”. Rumors of Apples first wearable go from it running full iOS to having full biometric sensors. All of these are just rumors and we have yet to see anything more from Apple. It would be a major blow to the tech giant to leave this area unchallenged for Android, yet that seems to be what they are doing for now.
Apple TV and Comcast
Apple is said to be in talks with Comcast in order to stream their content. With Comcast trying to acquire Time Warner Cable, it’s disconcerting to see them try and spread their influence even further. If Apple were to open up their software to let all major service providers stream their content, it would make the Apple TV a much more marketable device. As it stands, the cheaper Chromecast is turning into a better alternative.
CarPlay is Apple’s foray into the automotive world. I predicted that both Google and Apple would make their way into our dashboards and it seems as if we’re getting closer and closer to that reality. Apple, having a simpler UI, is poised to have great success. While Google, who already has a head start thanks to Ford, will continue to expand it’s services in the auto industry. Think Google Now in the car.
Could Apple TV and CarPlay really be what Tim Cook is relying on to push their brand forward? If it is, it’s going to be a bad year for the computer giant. My theory is that Apple will do what they always do, wait. Apple is notorious for allowing the competition to beta test new ideas before coming up with something “revolutionary”. In the last year they came out with the overpriced “trash can” Mac Pro, a thinner iPad, an iPad Mini with the display that should have been in the previous model and a new paint job on an old mobile platform. If Apple only updates their current lineup, then expect their market share to continue to drop.