With the rumor mill now in full effect on the iPhone 6, it appears that Apple is sticking with their MO on redesigning their flagship every two years. This years rumors are the most ambitious yet with the prospect of not one but two iPhone releases. The possibility of having 2 different iPhone sizes (4.7″-5.5″) maybe the best decision Apple has made since making the iPad. Below I list why Apple should release two phones.
If their was one thing missing with iOS products it’s choice. Unlike other developers like Samsung or Motorola, Apple doesn’t give the consumers a lot of options. It’s “one size fits all” approach hasn’t been very popular with consumers that want different hardware options. The Galaxy Note 3 has sold more that 10 million units in it’s first two months, proving that the “phablet” is no longer just niche item.
2) Consumers Want Bigger Displays
You know what the biggest reason is why your non-tech savvy consumer chooses a Galaxy S5 over an iPhone 5S? Its the display. I can’t tell you how many times I hear people comment on how much they like the display size of an Android phone whenever I’m waiting to be taken care of at a local carrier store. iPhone displays have always been too small. With smartphones being more of a media consumption device, consumers want a bigger display to enjoy what they are looking at. Apple has tried and failed to convince the public that they know best when it comes to smartphone ergonomics. Apple conceding to a more Android marketing technique may give the fandroids something to snicker about, but in the end it’s a smart move.
3) Competitive Pricing
Do not be surprised if the smaller version of the iPhone 6 is nothing more than a re-branded iPhone 5S. We all mocked Apple for re-branding the iPhone 5 as the plastic iPhone 5C, but the consumer didn’t know or care. All they saw was a new iPhone at a cheaper price. The iPhone 5C was a huge hit for Apple and I expect Apple to continue with this tactic. It will allow Apple to better compete with cheaper Android handsets, if they they are using last years models to do it.
What do you think? Can Apple steal back the market share it has lost? I’m predicting that the iPhone 6 will be Apples best seller and one that Android handset makers should be fearful of.