A little over a week ago I wrote an article here on The Droid Effect, Why The Motorola X Phone Could be the Best Smartphone It seemed that 99% of you agreed with me. Now the day has come and the over hyped Moto X finally comes out. The biggest problem, PRICE! What the *$&^$ where they thinking? By the way, if you didn’t read my original article, please read that first. Does Motorola have a death wish? How the heck do you expect to come out with mid range specs and expect to sell it as a high-end phone?
Does Motorola Think Consumers are Stupid?
I understand that the average consumers doesn’t care too much about specs. But when Johnny goes to his local cell phone store and see’s the Moto X and next to it the Samsung Galaxy S4, HTC One, etc. All rocking beautiful 1080P display which I think we can all agree most people know what that is. Then they see a 720P for the same price? C-mon Motorola, you are not Apple and cannot give consumers mediocre specs and expect them to pay top dollar. You have no idea how many time’s I’ve been to a store like Verizon, T-Mobile, or ATT and hear the sales rep pitch a phone that is top of the line. Just a few weeks ago I heard a guy tell a woman “Don’t buy the Note 2, the LG Optimus G Pro is newer and has better specs”. Do you honestly believe people are going to want to pay premium price for yesterday’s technology.
Marketing Is your Only Hope
The only thing that can possibly save you is marketing. But looking at how you didn’t even have a LIVE event today and are being so secretive about things, I doubt you can compete with Samsung’s aggressive marketing campaigns. Heck, I’d even say the GS3 is a better buy and can probably get one for free on contract. Bottom line, unless you do a huge marketing blitz everywhere I see no reason people would want a Moto X over any new flagship device that you are also competing with. It’s not like you are offering any special pricing, heck the Nexus 4 is still a better buy which you can still buy for $299 off contract! This was Motorola last chance to really show that they are here to stay. Instead, they are just distancing themselves from the companies that are on top.